Problem: Although Spotify has many driving-specific playlists, people don’t think about listening to Spotify in the car.
Insight: Everyone can identify with moments that happen in the car, whether it’s being stuck at a red light, feeling nervous to pick up a date, or driving around to soothe a baby. We want drivers to know these moments can be made more enjoyable with Spotify’s driving-specific playlists.
Big Idea: Curated for the Car
Using Google Maps' driving mode timeline feature, Spotify will utilize this predictive mapping technology to suggest a playlist that corresponds to the suggested destination.
Problem: In September 2019, the Bahamas was hit by Hurricane Dorian causing major damage to two out of 16 of their islands. Since tourism is the leading economic contributor, the islands need vacationers now more than ever because of the hurricane.
Insight: Americans like feeling like they're helping others without necessarily doing a lot of hands-on work or volunteering. The best way to help the Bahamas is simply by visiting and contributing to the economy so tourists can feel good knowing that just by visiting the Bahamas they are helping rebuild the islands from Dorian’s damage while still having a good time themselves.
Big Idea: Lend a hand without lifting a finger.
This is the campaign that I was an Art Director for my National Student Advertising Competition team. To comply with NSAC rules, it must be password protected. Please click here for the pdf. The password is the color of grass and is all lowercase. Thank you!
Problem: With a slightly confusing name and lack of awareness of all its benefits, consumers are aware or exactly sure what our product is.
Insight: Our target cares about what they put into their body, but don’t want to sacrifice the taste and texture of their beloved real eggs.
Big Idea: Believably Better
We want to send prominent vegan, non-vegan, and cooking/foodie Instagram accounts a customized Just Egg Influencer box that includes a bottle of Just Egg, a Just Egg cookbook complete with creative recipes that make Just Egg the star of the dish, a rubber spatula, which is what Just suggests to cook Just Egg for best results, and Black Salt, which we found is a key ingredient in making our product taste just like real eggs.
Social: Sponsored Carousel Ad
Grocery Store Ad
Grocery Illustrations by Dylan Knight.
Grocery Cart Ad
Problem: Women don't perceive Fruit of the Loom underwear as sexy.
Insight: There are so many other things that make women sexy and feel sexy than their underwear.
Big Idea: Redefine Sexy
Problem: Brands and creators are unaware of Unsplash’s capacity for advertising.
Insight: Brands desire their content to be organically shared. Unsplash can provide a great platform to get millions of views on a brand’s photo and countless opportunities for the brand to end up anywhere.
Big Idea: Visualize your brand here
Video Ad for YouTube or Social Media