Just egg
Student Work
Problem: With a slightly confusing name and lack of awareness of all its benefits, consumers aren’t aware of Just Egg and aren’t exactly sure what our it is. Is just expensive bottled eggs or a vegan substitute?
Insight: Our target cares about what they put into their body, but don’t want to sacrifice the taste and texture of their beloved real eggs.
Big Idea: Believably Better
Influencer Boxes
We know the way to any foodie’s heart is seeing their most beloved Insta influencer endorsing a product. Nothing catches an influencer’s eye like personalized PR. We’re taking things a step further with customized product, boxes, a cookbook featuring delicious Just Egg recipes, a rubber spatula, the best utensil for cooking Just Egg, and Black Salt to bring out that authentic eggie taste.
out of home: grocery store
Grocery Illustration by Dylan Knight
JUST Egg is the perfect egg substitute, plain and simple.
For the traditional egg eater, JUST Egg scrambles to perfection every single time. Going way beyond just eggs, JUST Egg can be used in a variety of dishes and recipes so get crackin’— not literally of course, JUST Egg conveniently comes ready to be poured straight from the bottle.
SOcial gifs
Copy reads: Perfectly scrambled eggs every time, no chickens involved. Ditch the carton and grab a bottle today. #BelievablyBetter
