Spotify
Student Work
Problem: Although Spotify has many driving-specific playlists, people don’t think about listening to Spotify in the car.
Insight: Everyone can identify with moments that happen in the car, whether it’s being stuck at a red light, feeling nervous to pick up a date, or driving around to soothe a baby. We want drivers to know these moments can be made more enjoyable with Spotify’s driving-specific playlists.
Big Idea: Curated for the Car
Digital
Using Google Maps' driving mode feature, we will utilize their predictive mapping technology to suggest a playlist that corresponds to the suggested destination.
out of home
Since this campaign is car focused, billboards and gas stations ads make perfect sense for drivers. The gas station ad has a Spotify specific QR code for drivers to scan as they pump their gas.
