adobe

National Student Advertising Competition 2020- Texas State won second place in nationals

Problem: Leverage Adobe’s current perception as the leading creative tool, while developing a campaign that simultaneously shifts advertisers’ understanding of Adobe as the leading adtech experience.

Strategic Insight: Our three targets, the Decision Maker, the Vision Leader, and the Practitioner all experience three main problems with their current adtech across the board: a lack of transparent data, unintegrated adtech platforms, and lack of support with their current providers. Adobe’s Experience Cloud for Advertising checks all three boxes with transparent data, an omni-channel adtech platform, and superior customer support.

Creative Insight: At their core, advertisers are storytellers and Adobe’s Experience Cloud for Advertising helps our target tell their story best by reminding our target there is a person behind the data and that in order to efficiently advertise and connect to a consumer, they should have full control over who they’re talking to and how they’re talking to them.

Big Idea: Control Your Story

Below I have highlighted some of my favorite executions we created, but I’d love to chat about even more and the thought process behind our ideas!