precision camera & video

My most recent role at Precision Camera & Video had the technical job title of Social Media Manager, but my position at this local Austin camera store went way beyond just that. Aside from managing the organic Instagram, Facebook, Twitter, and TikTok accounts, I also put together the marketing emails, assisted with graphic design, wrote for the blog, among other things! I think I’m the proudest of our Instagram feed + reels and marketing emails.

Precision instagram

The Precision Instagram feed was truly my baby. I carefully curated images mostly showcasing local Austin or Texas photographers to build a community on our page. The captions usually discuss upcoming store events, gear-talk, or other photography or Austin-centric content. I had full creative control of the photos, content, and reels on our feed.

I have also worked with influencers, conducted giveaways, held photo contests, and put together other creative social media-centric projects. I grew the follower count by 5k and diligently tracked analytics to optimize our posts for higher engagement. Additionally, I ran our photo lab Instagram where I almost exclusively featured film photos. Please note, my last post to the @precisioncamera Instagram was on April 4, 2023.

 
The all-new @canonusa 15-30mm f/4.5-6.3 ultra wide-angle zoom lens has it all with a portable design and flexible focal length range ideal for landscape, architecture, and street subjects. Perfect for both video content creation and still image shooting alike, this lens is impressively compact and light and performs well in low light. Video from @toddwhite #PrecisionCameraATX
Night or day? Tell us your favorite in the comments! PS: We have a new astrophotography guide up on our website! Check it out to see our top picks for lenses, tripods and cameras, photo guides and more via the link in bio! ⁠ ⁠ 🌑📷: @brennangilmoreph
Night or day? Tell us your favorite in the comments! PS: We have a new astrophotography guide up on our website! Check it out to see our top picks for lenses, tripods and cameras, photo guides and more via the link in bio! ⁠ ⁠ 🌑📷: @brennangilmorephoto⁠ ☀️📷: @_jonathankirby⁠ #PrecisionCameraATX
Sales rep @corymorton breaks down some fun features in the @djiglobal Ronin 4D Cinema Camera! Wanna see it for yourself? 👀 Come by the Anderson Lane store on Friday, Sept. 2 for a FREE in-store workshop + touch & try event with DJI expert Brett Holiday! There will be a class + walk through from 1 to 2 then a hands on model cinema work shop until 6! Don't miss this awesome videography experience! #PrecisionCameraATX
We had a blast at @fujifilmx_us’s World Photography Day photo meet up on Friday at @lustre_pearl_east! Thanks to everyone who came out! 📸 Featured images via @artfloresphoto of @jessicamariefrye 🌿 #PrecisionCameraATX
Tomorrow is World Photography Day! How are you celebrating? 🌎️⁠ ⁠ We'll be with @fujifilmx_us at @lustre_pearl_east for a free photo meet up event from 1 to 5pm! You'll get to test out Fuji gear, shoot live models and more! Did we mention there will
Tomorrow is World Photography Day! How are you celebrating? 🌎️⁠ ⁠ We'll be with @fujifilmx_us at @lustre_pearl_east for a free photo meet up event from 1 to 5pm! You'll get to test out Fuji gear, shoot live models and more! Did we mention there will be snacks? 👀 Plus two incredible local Fuji creators @jasmine_q & @photo.jay will be there!⁠ ⁠ More info at the link in bio 🔗⁠ ⁠ Via Austin Photographer 📷: @jasmine_q⁠ Shot on @fujifilmx_us #xt4 with the @godox_global TT350 flash⁠ #PrecisionCameraATX
MOST VERSATILE CANON LENSES! 🤍 If you just purchased your first camera and are ready to level up your lens game, the 50mm f/1.8, 25-105mm f/4 and 100-400 are the perfect start to filling out your camera bag! Cover image via 📸: @alicetortie Gear used: @canonusa 50mm lens #PrecisionCameraATX
Did you know that World Photography Day is coming up this Friday?! To celebrate this awesome holiday that's just for photographers, we've teamed up with @cameraframes + @canonprogear to give away an AWESOME photography bundle that includes: ⭐ @canonu
Did you know that World Photography Day is coming up this Friday?! To celebrate this awesome holiday that's just for photographers, we've teamed up with @cameraframes + @canonprogear to give away an AWESOME photography bundle that includes: ⭐ @canonusa M50 Mark II Content Creator Kit (includes 15-45mm lens, tripod grip & stereo mic) ⭐ @profoto A10 ⭐ @wandrd PRVKE 21L photography bundle ⭐ @savageuniversal 53" seamless paper roll in the color of the winner's choice Head over to either (or both!) of their posts to enter! You can easily get to the giveaway post via our Giveaway highlight! Giveaway closes on Friday, good luck! Via Austin Photographer 📸: @lorenz.atx Gear Used: Canon M50 #PrecisionCameraATX
Shots from our recent South Congress Photo Walk with @canonusa! We had a blast roaming this iconic street and snapping some awesome shots! Thanks to @eastnastynicky & @saramarjorie for leading this event! 💖 To those who attended, be sure to tag your photos with #pcvphotowalk to submit for our photo contest by next Tuesday! Video via 📸: @saramarjorie Cover image via 📸: @d.plasenciaphoto #PrecisionCameraATX
🤘 CONCERT PHOTOGRAPHY WORKSHOP ALERT 🎸⁠ ⁠ @precisioncamera + @resoundpresents + @sonyalpha + @chadwadsworth_atx have teamed up for an incredible night of photography & live music! 🎸⁠ ⁠ Here's what's goin' down: ⁠ 🤘 Chad will lead an exclusive
🤘 CONCERT PHOTOGRAPHY WORKSHOP ALERT 🎸⁠ ⁠ @precisioncamera + @resoundpresents + @sonyalpha + @chadwadsworth_atx have teamed up for an incredible night of photography & live music! 🎸⁠ ⁠ Here's what's goin' down: ⁠ 🤘 Chad will lead an exclusive lecture + live concert shooting experience at two staple Austin venues, @empireatx & @parishatx⁠ ⁠🤘We’ll get down to the nitty gritty of what to expect when preparing to shoot a show & the best techniques to get those essential rockin' shots ⁠ 🤘The lecture will be held at Precision's Anderson Lane classroom, then you'll head downtown to either Empire or Parish to put your new-found knowledge to the test! Chad will be at Empire for further guidance, plus we'll have Sony loaner gear to test out too!⁠ ⁠ Sign up & more info via the link in bio! ⁠ #PrecisionCameraATX
Did you know that we offer sensor cleanings for just under $40?! But how do you know for sure just how dirty your sensor is? See the below steps 👇 • Set your lowest “normal range” ISO. You’ll get the lowest noise at your lowest normal ISO. • Set manual focus and focus to infinity for a piece of paper and close-focus for the sky. • Set to f/22, so you can see any spots. At a wider aperture, they may not show, and at a smaller aperture, you may see too much detail. • You want a somewhat telephoto focal length to shoot a small segment of the target and to minimize any tonal gradients. • Open the image in Photoshop and desaturate • You might see some spots at this point, but to really see what’s there: • Make a Levels adjustment layer above your image. The narrowness of the histogram peak will indicate how much tonal gradient present. The narrower, the better, but no need to get it super narrow. • Increase contrast by bringing in the two end sliders to meet the ends of the peak, and you’ll really see what’s on the sensor. • OOF that’s one dirty sensor, huh?! Bring it on in and we’ll get you taken care of 😎 #PrecisionCameraATX
 

Reels

Many of these were repurposed for TikTok & YouTube Shorts. See more reels here.

promotional assets

Some of my favorite graphics I’ve made for Facebook, Twitter or email marketing efforts.

IG Stories

facebook posts

Our Facebook has grown by nearly 2k followers and organic + paid reach usually exceeds 100k weekly. I am in charge of all organic content including checking our mentions, messages and check-ins.

email campaigns

When I first started, our email list had 57k subscribers and open rates were sitting around 9%. The subscriber list grew to 70k, and open rates are typically around 25%, but have gotten as high as 45%! I have sent and created campaigns through both Mailchimp and Sendlane.